Stories / Portfolio

Hightag: every run, on camera.

How a Forge-backed team gives riders footage of themselves, hands-free.

By The Forge·3 min read
A mountain biker riding a trail feature

Every rider knows the feeling. You finally land the line you’ve been working on all season, and nobody got it on camera. Your friend was riding too. The phone was in your pocket. The moment is gone.

Hightag fixes that. Its cameras are installed at bike parks and trails, and they film automatically while you ride. No friend on the sidelines, no camera on a stick. Your clips go straight to your Hightag account, ready to watch, download and share.

How it works

Riders get the Hightag app, pick up a day pass or a membership, and ride. The cameras do the rest. One payment covers everything you capture, so there’s no paying to unlock each video, and the clips are yours to keep.

A day pass or membership works anywhere Hightag cameras are installed. Today that includes Thunder Mountain Bike Park in Charlemont, Massachusetts and OZ Trails Bike Park in Bella Vista, Arkansas, with Jackson Hole Mountain Resort in Wyoming returning in summer 2027.

Why we backed them

We look for three things in a startup: a team with real expertise, a large opportunity and something that sets them apart. Hightag has all three.

The Forge invested, and we’ve stayed in the room since: advice when it’s useful, introductions when they help, and encouragement on the hard days. That’s how we work with every company we back.

Ed Sturrock and Alex de la Fuente grinning in front of a wooden quarter pipe
Ed Sturrock (right) and Alex de la Fuente, Hightag's co-founder and CEO, out in Park City, Utah, for Hightag at Woodward Park City.
Alex de la Fuente leaning on a railing above a big indoor skatepark with a Woodward Park City banner
Alex looking over the indoor park at Woodward Park City.
A BMX rider in a red helmet in mid-air over a foam pit
A rider at Woodward over the foam pit. This is the kind of moment Hightag exists to catch.
“The Forge has provided advice, connections, encouragement and funding to help Hightag continue our climb in the action sports arena. They truly care and it shows. Let’s keep building!”Alex de la Fuente, Co-founder & CEO, Hightag

Want to see it for yourself? Find a Hightag park at hightag.com. Building something of your own? Send us your deck.

HightagMedia · Forge portfolio · hightag.com ↗

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