Stories / Ideas

Why a venture studio in downtown Beaumont?

Good ideas are everywhere. What Southeast Texas has been missing is a place to build them. So we made one.

By The Forge·4 min read
The Forge lounge and arcade on the first floor at 268 Pearl Street

Ask people where startups come from and you’ll hear the same few cities. We think that’s a habit, not a law. Good ideas show up wherever people are paying attention to a real problem, and Southeast Texas is full of people who know their industries, their customers and their towns better than anyone. What has been missing is a place to turn those ideas into companies.

That’s what The Forge is: a coworking space, a venture studio and an investment fund under one roof at 268 Pearl Street.

Built by people who have done it

The Forge was started by Ed Sturrock, who has spent his career building companies. He co-founded ShareBuilder 401k, founded AmeriCommerce (later acquired by Capital One), ran digital commerce at Capital One and co-founded Cart.com as its CTO. You’ll find most of those companies in our portfolio.

Ed Sturrock cheers with a bottle raised, with friends and drinks around the kitchen island at The Forge
Celebrating a successful exit around the kitchen island at The Forge.

The lesson from all of them is simple. Companies get built by small teams in rooms together, with people around who have hit the same walls before. You don’t need a coastal zip code for that. You need the room and the people.

Ed Sturrock smiling in the first-floor lounge, with the mezzanine above and the arcade games along the brick wall
The deal-closer spot. Multimillion-dollar sales and successful company exits have been closed right here.
Ed Sturrock, Christopher Gravis and Charlie Cooper smiling in front of the brick wall at The Forge
Ed Sturrock (left) with his longest friend, Christopher Gravis (middle), and Charlie Cooper (right), one of his partners at AmeriCommerce.

Beaumont has noticed. Ed was named one of Southeast Texas’s 40 Under 40 in 2013, and in 2025 the Greater Beaumont Chamber of Commerce gave him its 40 Under 40 Legacy Award. Read the story of the Legacy Award.

A building worth the bet

268 Pearl Street during renovation: a gutted floor with bare brick
268 Pearl Street during the renovation.

We bought 268 Pearl Street in 2019, when it was an empty shell. What followed was a complete transformation. The renovation kept the old brick and the high windows and added what a modern company needs: fast WiFi, glass-walled offices, meeting rooms with big screens and a long open floor for people to gather. It first served as AmeriCommerce’s office. Today it’s The Forge. Read the full story of the rebuild, from hand sketch to certificate of occupancy.

The same floor finished: lounge, ping pong and the long brick room
The same floor today: the lounge, the ping pong table and the long brick room.

Putting it downtown was the point. Downtown Beaumont sits in the middle of the Golden Triangle, close to I-10 and US-69, so a founder in Port Arthur, Orange or Lumberton can be here in about half an hour.

Work. Build. Scale.

Most people meet The Forge as a place to work. You can book a desk for the day, a room for a meeting or a monthly membership, and you’ll be working next to people who are building things too. That’s the base layer, and it’s open to everyone: see coworking.

For founders, the building is also a path:

We invest our own capital in startups, growing companies and real estate, in rounds of $2M or less, and we stay involved after the check clears. The details are on the Founders page.

Why it matters here

Every company that grows here keeps its jobs, its taxes and its talent here. Every founder who makes it shows the next one that they can too. That compounding is how startup towns get made, and it doesn’t start with a policy or a grant. It starts with a building full of people who decided to try.

Members gathered around the kitchen bar at a Forge event
Members around the kitchen bar at a Forge get-together.

Even the walls are in on it. The super-founder mural by the stairs says what we’d tell any founder who walks in.

Ed Sturrock and Josh Phillips with a ladder on the stairs while the super-founder mural goes up
Putting up the super-founder mural, with Josh Phillips on the stairs.
Ed Sturrock in front of the super-founder mural that reads Suit Up, Let’s Build!
Ed Sturrock under the super-founder mural by the stairs. The wall says it best.
The Forge banner: a super-founder rips open his shirt to show the Forge F, under the words Suit Up, Let’s Build!, with the Forge logo and www.forge.us
The same super-founder on our pull-up banner.

If you’re building something, or thinking about it, come by. Book a free tour and we’ll show you around.

Suit up. Let’s build.

268 Pearl Street · Beaumont

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